Bigger isn’t always better.
One of the most common mistakes I see in some marketing strategies is that people to try to do too much and just end up make their online presence wayyyyyy too busy.
And in this internet run world, it’s too easy to do. There are hundreds of apps and programs you can choose from and sometimes we get this idea that the more we have and use, the better.
Turns out, simplicity is where it’s at…
And let me tell you why:
First, it’s so much less confusing.
You don’t want to be that person who is constantly running around saying, “Oh my God, where did this go wrong? What happened? Why isn’t this one working?” Seriously, breathe and focus.
It’s much easier to organize if you just have LESS to have to pay attention to and handle. You’ll be able to easily follow your plan and just focus on what needs to get done, that will make the most impact.
Second, it saves you TIME…and we all know how precious our time is.
Every day we try to balance too many things on our plate…our personal goals, business goals, family goals, keeping up with the people in our lives, household chores… It’s so hard to keep track of everything!
For example, you’ve got everything in ClickFunnels over here, everything in your email over there. You’ve got spreadsheets over here, you’re doing these ads over there…then you’re doing this over here, and you’re trying to fix that over there. It’s just so time-consuming and just a damn headache waiting to happen.
Instead, when you focus and simplify, you’ll get those targeted results you’re actually aiming for.
And third…and this is a big one so pay attention…it’s a lot less noise for your clients to deal with.
I mean have you ever to gone to a website and gotten overwhelmed with the amount information that is thrown at you right off the bat? Or ever get lost on a website because of all the pop ups, links, drop menus, pages, and everything else?
That is what we want to avoid for our clients.
We don’t want them to be confused, question if they should work with you or not, and damage your trust factor, which…as I’ve said soooo many times…is what sells you.
Basically, if you simplify your marketing strategy, less can go wrong, you’ll save time and a headache, and your clients will feel much more confident working with someone who clearly has their shit together.
Looking for personalized help with your online marketing? Click here to schedule a 30-minute strategy session where we’ll take a look at where you’re at right now and craft a plan to help your reach your goals.
