Putting yourself out there is scary. Trust me, I KNOW. But putting yourself out there is also a really, really good idea. Especially when it comes to your email marketing. You should always be putting your personality into everything that you create, but it’s extra important to put it in your emails. Why?
Here are three main reasons you should be injecting more personality into your emails:
1. It helps you stand out in the overcrowded inbox
Let’s face it. Your audience could be getting hundreds of emails a day. This is the truth. So, how do you stand out? PERSONALITY. When you inject your personality into your email subjects it helps them stand out. It makes you think, what is this all about? or oh, I remember her. Your personality is what is going to make you stand out from the flood of emails in your audience’s inbox. You are unique and you are what makes your business special. Why wouldn’t you want to showcase that?
2. Helps you make a connection with your audience
If I’ve said it once I’ve said it a million times, people only buy from people that they know, like and trust. Putting your amazing and unique personality into your emails is going to allow your audience to get to know you. Think about it this way, would you rather open and email from someone who sounds like a robot, or would you rather open an email from someone who talks like a real person, like a friend? I know my answer.
3. It leads to more SALES
Like I just said, PEOPLE ONLY BUY FROM PEOPLE THEY KNOW, LIKE, AND TRUST. Putting yourself out there, showing off your personality, your unique badassness, let’s your audience get to know you, your business, and your work which makes them absolutely more likely to buy from you. If putting more of your personality into your emails will literally make you more money, why wouldn’t you do it??
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