Hello my loves! Today I want to talk about a topic that is very near and dear to my heart.
Video.
I know a lot of people struggle with video. First of all there is the fear of putting yourself out there. Then you don’t know what to say or how to format your videos and you just end up getting flustered and annoyed.
So, I am here for you today with 5 very easy steps to shoot a kick ass video for your social media accounts.
Let’s get started!
Number One – Plan
You need to prepare yourself. Pick your topic, get your talking points together, and get ready. If you need to practice it, practice it without your phone to get in the flow and get it going.
The point is; you need to prepare what you are talking about in your video. Otherwise there’s a good chance you’re going to get all tongue tied, lost, and off topic.
Number Two – Introduce Yourself
One of the points of doing video is to reach more people that might not know who you are already, so you kind of have to introduce yourself for them to get to know you.
Let them know who you are, what you do, what your mission is and why you’re there. All that good stuff.
Number Three – Deliver Your Content
What’s important to focus on here is how you deliver your content. You already planned it all out in step one, so you know what valuable topic you’re going to be talking about and you don’t have to be nervous about what to say.
So, take a deep breath and deliver your content as naturally as possible. You want to make it fun and engaging and also highlight your incredible personality and what sets you apart from the best. YOU.
If you are doing Facebook Live, you also want to make sure to pay attention to the comments coming through. These are very important to engage with!
You want to be talking with these people and bringing them into your business, bringing them into the tribe and showing them how great you are.
Number Four – Give a Call to Action
Tell your viewers what you want them to do after they’re done with the video. And don’t mean you have to send them to a link or something like that.
What you can do is say, “Hey, I would really appreciate it if you liked, commented or shared this video with anyone you think this might help.”
Your goal is to get them to take an action and try to move them on the next step of the relationship.
Number Five – Repurpose
This one gets missed so often.
If you are not repurposing your videos, you are seriously missing out. What you can do is take these videos and turn them into freebies, blog posts, podcast, or any other form of content. (Just like this blog post!) There are so many things you can do with these videos!
Plus, getting new content day after day on all sorts of different topics and staying on top of it all can be a huge headache, so make it easier on yourself. You already did this amazing video about this amazing topic that helped so many of these people. Why not repurpose it and use it in a different way?
It just makes sense. So, if you are not repurposing your videos, you are seriously missing out.
And those are my five steps to creating a kick-ass video for your social media accounts 🙂
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