Did you know that there is a magic number for your business?
A number that will help you create deeper connections and increase your sales?
That number is 44. 44 days to be specific.
So what does 44 days actually mean to your business? Why is that number so important to your strategy and how can you take advantage of it?
Today, I’m letting you in on the big secret…
What does 44 days mean to your business?
44 days is the number of days that it takes someone to go from a cold market prospect, aka just learning about you and entering your world to actually making a purchase.
This is an average number that comes from the yearly Traffic and Conversions event.
Now this is an average. It’s not going to be 44 days for every single person. For some people, it’ll be a day and for others it’ll be two years from now. But knowing this average is a key part of creating an effective sales flow.
How can you use this number to create your sales flow?
There are a few ways you can use this number to your advantage.
1. If it takes on average 44 day for someone to get into your sales flow and make a purchase, using a week long sales flow is not going to work. It’s just not enough time. You have to cover the entire time frame and a little beyond.
2. This 44 days is a gift for you to SHOW UP, provide tons of value, hold their hand through their transformation, and really allow people to get to know, like, and trust you. Then when they get to the 44th day, they’re READY to purchase because you’ve warmed them up and proved that you can help them.
3. Use this number to help you plan when you make sales pitches. Like I said before, this number is an average, so you still want to be offering products throughout the 44 days. BUT allow this number to guide when in those 44 days you make your pitch.
Do you see the difference between a really short sales funnel and a longer sales flow now that you know how long it takes someone to purchase?
People need time to get to know you. They need to learn that they can trust you and that they’re going to see results by working with you and this is what planning for those 44 days does.
This is what 44 days means to your business.
Speak soon,
