How Throwing Out The Rules Can Boost Your Business
Life isn’t black and white. There will always be days where you need flexibility. There will always be days where you have to change your plans. Sometimes veering off course can make you think that you are doing things all wrong, when in fact, it could be exactly what you needed…
Today, I want to share with you why sometimes you need to throw away the rules and just go with the flow.
If there’s one thing you should know about me is that I’m quite woo. So you’d think that me going with the flow would come naturally to me in all aspects of my life.
Well, not exactly.
Marketing is my jam. I went to school for it and my entire working life has been in marketing, so it’s no surprise that I have always followed the marketing rules.
But I learned that even in marketing, you sometimes need to toss the rules aside and just let go.
Earlier this year, I launched my very first online marketing challenge: 5 Days to your First Sales Flow.
I very carefully and meticulously planned this challenge out and followed the “standard” rules – keep it under a week, make it fast and quick, short and sweet.
And it went okay. That’s right. Just okay.
What was the problem?
The biggest thing was that it wasn’t long enough.
I stuck to the strongly encouraged challenge rules and my problem was that people didn’t have enough time. People felt rushed and eventually just stopped doing the challenge.
So one weekend, I sat down and thought it through. I got clear about what it was that people were supposed to get from this challenge, how I can be of service to them, and what I wanted the challenge to convey to them.
Doing this brought me much needed clarity.
I realized I was doing everything I’ve been telling people not to do. I was doing this by someone else’s rules and not by my rules.
So I revamped the whole thing.
Instead of cutting out valuable information and keeping it between the suggested time limit, I simply turned it into a 10-day challenge.
And guess what?
Everything else just fell right into place and I ended up doubling the number of people in it the second time around.
It was fan-freakin-tastic.
So don’t be afraid to do something different. Don’t be afraid to toss out everything you know to try something that feels better for you.
Just listen to your heart and trust your gut.
Don’t resist the change, just go with it.
Speak soon,
Have you received your Monthly Magical Marketing Calendar yet? It’s an AMAZING resource for planning your month and hacking your own productivity. Want in? Click here to get more info!
