How to Improve Your Email Marketing with One Quick Tip

Today we’re talking email marketing! So, if your emails have been a bit lackluster lately, I’ve got a tip for you.

Pay attention to your competitor’s emails.

Now you might be sitting there like… “uhhh what? Why would I want to do that?”

Let me tell you why.

First, you need to figure out what is making you open them.

What is it about these emails that makes you curious enough to open them? Figuring out these trends will help you plan your own email marketing strategy. So, when you’re looking at your competitor emails, jot down what grabs your attention and consider maybe tweaking your subject lines so that you can stand out in your industry.

Second, you want to pay attention what content your competitors are putting out there.

You don’t want to get lost in the crowd. You want to STAND OUT from the crowd. You want to be able to bring a new view of a common topic buzzing around. In order to really get that edge, you need to know what’s happening in your industry.

Third, you absolutely need to know what’s going on in your industry.

You need to be aware of sales, who is promoting what, who is sharing what videos, who is writing what blogs, is there a gathering or conference? Perhaps a summit? You want to know these details! You want to know what’s going on and the only way you’re going to find all that out is through your competitor emails.

So, these are just a few little tips to help improve your email marketing for today. I really hope that you got some value from this. If there’s ever anything that you want me to talk about, just put it in the comments, shoot me a message, send me an email, whatever you want to do. I’m really easy to get ahold of 🙂

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