With the existence of Social Media, email marketing naturally isn’t quite as exciting as it used to be.
But is it truly dead?
To answer the question – No, email marketing isn’t dead.
And here are three reasons why…
- You still get a 3800% ROI. That means that for ever $1 you spend on your email marketing, you get $38 back. NOTHING out there right now has this kind of ROI.
- There’s a 48X increase in sale rates than on Social Media. Let’s think about this. People aren’t usually on social media to buy things. They’re there to talk to their friends and family. But their email is a whole different story.
- It’s a more reliable way of getting in front of your audience. These people CHOSE to sign up and receive info from you. So deliver it.
Overall, email has a higher sale rate, better tracking behaviors, there’s much more you can do with it like tags and such, and you can get more specific or hone in better on topics. At the end of the day, you don’t own your social media. But your email? Now, that’s all yours. Use it wisely.
Speak soon,
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