Alright my loves, today is going to be short and sweet.
It’s time for sales funnels and split testing!
So we have a funnel. We just made this funnel. Yay! It’s amazing. It’s working. It’s selling.
Bottom line is it’s good, but maybe we can get it better…
So, how do we do that? Split testing.
Now, let me first say that if you’re not split testing, you are missing out BIG TIME. Here’s why…
What is split testing?
Spit testing is when you have two different versions of something (an email, webpage, subject line, headline, image…) and you test which version connects best with your audience.
For example…
Let’s say we have this machine that just prints out money. You stick a little bit in, and it duplicates it and spits out a bunch of money. Someone comes along and tells you, “Well, this part might make it better. Let’s try it out.” What are you going to do? It’s not going to cost you much to just to try it out. If it does make it better, how much more are you going to make? Then, how can you make that even better, and even better, and even better?
That’s what you’re doing with split testing.
Ready to give your funnel a makeover? Get the Kickass Sales Funnel Guide sent directly to your inbox!
It comes down to really trying to get into the brain of your buyer, your avatar, your preferred customer, or however you want to describe them. Yes, we want to help the world, and we want to help people, and we want to make a big difference, but in the end, we are running a business, and a business’s job is to make money.
My favorite and easiest way to split test is to use ClickFunnels. I’m a huge ClickFunnels advocate. They make it very, very simple to copy a page, make a tiny little change, set up the 50/50 split or however you want to do it, and BOOM!
You’ve just split tested!
Once you’ve given it enough time, check the stats and see which one had that little edge. You’re going to declare that as your winner, and then you’re going to create another one, try out another little section. You just keep going until that page is converting at its best for you, and you’ve made it so simple for yourself.
Why? Because all you gotta do is keep adjusting the page a little at a time, a picture here, a video here, a different headline there. That’s all you’re really doing, but it comes out HUGE in the long run.
So, like I said before, if you’re not split testing your sales funnels, you could be missing out on a huge, huge opportunity sitting right in front of you.
Ready to give your funnel a makeover?
Get the Kickass Sales Funnel Guide sent directly to your inbox!
Looking for personalized help with your online marketing? Click here to schedule a 30-minute strategy session where we’ll take a look at where you’re at right now and craft a plan to help your reach your goals.
