Hello, my lovelies!
I hope you are all having a great day today.
I’ve got a short and sweet treat for you today on sales funnels. More specifically, on opt-ins and why they are SO important to your business.
First, what is an opt-in?
An opt-in is any sort of free gift that offers your clients VALUE. This can be a PDF, a video or series of videos, an email challenge, an eBook, a podcast, etc. It is pretty much anything that gives value to your audience in exchange for their email address.
If they can’t find value in your opt-in, they’re going to unsubscribe from your list and see no reason to purchase from you any further. So be sure you’re ALWAYS offering opt-ins driven by VALUE.
Now let me explain why they’re important for your business…
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Number one, it builds credibility.
People buy from people they know, like, and trust. Your goal is to build up that trust factor that then motivates your audience to work with you. We want to create STRONG connections and that’s exactly what opt-ins can do if they’re done correctly.
Second, it builds your email list.
And your email list is essentially a bunch of people who have already said they want information from you, and that’s exactly what we want. These are people who are most likely to buy from you. You want to build up that list so you can further communication, build a strong trusting connection, and they will be more inclined to continue to do business with you in the future.
So there you have it! My short and sweet treat for you today. If you have questions about how opt-ins work or really anything at all regarding your current market strategy and such, do not hesitate to reach out to me!
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