NOTE: Everything listed on this page is a suggestion. Nothing here needs to be followed to a T to have a high converting sales page. Please take this guide and make it true to your brand and audience. Do not be afraid to move things around and make intuition based changes 🙂Â
Leading question? Leading question?
Copy about what the membership is and how it’s going to get them to the state they want to be. (What transformation do people experience inside? Get right to the point.)
Do you have a sales video for this membership? If so, under or within the header is the place where I would put it.
Start painting the picture.
Copy talking about how their lives will change once they solve the problem they are facing.Â
This should also be sprinkled throughout the entire page as a general copywriting tip.
What do you teach in this membership? What are the main points they’re going to learn/get out of joining?
Use text, bullets, or icons as you feel fits.
This is the TANGIBLE section. The features of the program.
What do you physically (digitally) get when you join? Site with all the lessons? What type of lessons? Are there guides? Facebook group? Weekly calls?
Use text, bullets, or icons as you feel fits.
Copy tip:Â what they get is a transformation, so when listing features always highlight how they’re going to help them get the transformation they desire.
List any bonus details below what you regularly get with the membership.
You will want a specific section for testimonials, but you also want to sprinkle them throughout the page.Â
Below buttons are an excellent place to add additional testimonials 🙂Â
Bio and picture – share your own story and how you personally went through this. We want to connect with others and relate to their struggles. You know what it’s like to be in their position. Speak to it.
What are the options for membership? What is the pricing? If multiple levels, what is included in each level?Â
Are they any bonuses they get for signing up? This is a great place to feature these.
What are the most common questions that people ask about your membership? Answer them here!
Q: What if … ?
A: Enter the answer here
Bold statement about getting answers/results to their problems. Address any more objections that you haven’t already addressed.