A while back, Facebook launched a commercial campaign that was amazing and we all need to be reminded of every now and then.
Why?
Because Facebook was telling us exactly what it wanted from us.
Now, if you want to check the commercial out yourself first, you can find it here. The commercial starts off by Facebook mentioning how great things used to be when it was used to make real connections with friends and family.
People joined Facebook to connect with others and create a feeling of community.
And that’s what they want to us to bring to the table.
Facebook is telling us that we should be adding value and creating that feeling of community. They want us to create authenticity and it should result in people feeling good about what they are reading or how they are interacting with us.
What Facebook absolutely does NOT want us to do is be spammy, share click baits, or misuse the data we find on Facebook.
Doing these things will lead to lower reach, unfollows, unfriends, and you could very easily end up in the very real Facebook Jail.
You don’t want this.
So keep these things in mind when you are using Facebook for your marketing. Make sure that you are respecting everyone’s privacy and are aiming to make sure you are there to add value.
Facebook is people helping other people. Be there as a virtual helping hand to your friends and family, not a cyber money-hungry robot.
Speak soon,
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