Why You NEED An Email List
I was scrolling through my newsfeed the other day and I came across this article.
It was total clickbait, but of course, I clicked.
It was about an Instagram influencer who lost all her followers when Instagram unexpectedly shut down her account.
She posted a video later saying how her Instagram was how she made her money and paid her bills. It was her business and Instagram shut it down without warning.
But there was one thing that poped into my head right away…
So today, we’re talking about the importance of having your own email list.
People keep saying that email is dead.
But, here’s the thing – it’s not.
At all.
Email is one of the most engaging channels that you have at your disposal and the best part is you own that list.
Social media is great. It’s an incredible tool that allow you to connect with people all over the world.
But as much as business goes hand in hand with social media, but you absolutely, without a doubt need a backup plan.
Why?
Because you don’t own your social media. If Facebook or Instagram wanted to shut down today, they can.
And POOF!
There goes your entire clientele and you’re going to be sitting there in a panic, just like this girl.
You can sign up for Convertkit (my personal fav) or if you’re limited on funds, there’s always Mailchimp (which is free, but you’ll have to move at some point in time).
Don’t set yourself up for failure. Be smart, be proactive, be prepared, and enjoy alllll the benefits that having an email list has to offer.
Speak soon,
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